Q1 2024 Performance of Top Consumer Finance Apps on iOS in the UK

In the first quarter of 2024, the UK's iOS platform saw varied performance among the top consumer finance applications. Here, we delve into the data provided by Sensor Tower to understand how these apps fared in terms of downloads, revenue, and weekly active users.

Emma - Budget Planner Tracker experienced a downward trend in downloads, from 15K in the first week of January to 6K by the end of March. Weekly active users also decreased from 101K to 85K in the same period. Revenue followed a similar pattern, starting at $18K and ending the quarter at around $6K.

Budget Planner l Snoop Money downloads declined from 17K to 3K, while active users decreased from 57K to 40K over the quarter. The app's revenue saw fluctuations, peaking at $7.7K during the last week of January but ultimately dropping to $3.1K by the quarter's end.

YNAB showed a relatively stable pattern in active users, maintaining around 1.9K throughout the quarter. Downloads, however, fluctuated slightly, with a peak of 657 in mid-February before falling to 228 by the end of March. Revenue saw an uptick in the last week, reaching $2.9K.

Splitwise witnessed a steady increase in downloads, starting at 7.5K and rising to 9K. Weekly active users saw a modest rise from 30K to nearly 27K. Revenue also increased, particularly in the last two weeks of March, from $2.5K to $3.1K.

Banktivity had minimal download numbers, with the highest being 15 in late February and the lowest at 2 by the quarter's close. There was no available data on weekly active users for Banktivity.

For further insights and detailed app performance analytics, Sensor Tower's full reports offer an in-depth look at the consumer finance app market.